He has already enjoyed success as a DJ and music producer as well as making a foray into fashion.
But it appears Swizz Beats aka Kassem David Dean has extended his creative talents to the motoring industry, unveiling a new custom-made supercar for Lotus.
It is the music producer’s first project since he was appointed ‘vice president of creative design’ at the luxury British car company in August, 2011
Beatz’ special-edition Evora GTE has a muscular-looking body with a chrome and ruby red paint job and some flashy upgrades.
It revs a top speed of 180mph and will do 0-60 in 4.5 seconds. With a mega 3.5-liter V6 engine at 438bhp it is the most powerful Lotus road car ever.
Also, thanks to generous use of carbonfibre, the slinky sports car weighs 105kg less than the standard Evora
In 2010, Swizz Beatz become involved in the design and launch of the Aston Martin Rapide. In 2011, Swizz Beatz became the official face of Lotus cars until CEO Dany Bahar left the company. Subsequently, Swizz Beatz returned to Aston Martin for 2013
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