New research from Ofcom has revealed that ethnic minorities are the biggest fans in the UK when it comes to gadgets and technology!
37% of ethnic minorities say they love gadgets as compared to 30% of the British population as a whole, and they are also more likely to say that it’s important for their homes to be equipped with the latest technology (32% compared to 20%). This rises to almost half (47%) in the Asian Indian group.
Mobile phones are generally more important to people in ethnic minority groups than the wider British population. More than half of the Mixed Ethnic (57%), Asian Pakistani (58%), Asian Bangladeshi (57%), Black African (56%) and Asian Indian (54%) groups say they could not do without their mobile phones, compared with 43% of the British population. In the Asian Bangladeshi group, one in five (20%) claims to have at least five mobile phones in their households, compared with 5% of the British population. Ethnic minorities are also more likely to spend more money per month on their phones.
Most ethnic minority groups are more likely to have a broadband connection at home, particularly among the Asian Indian group (82% compared with 71% of the British population).
However, those in the Asian Indian group are less likely to own a TV and watch TV than the British population as a whole. Eighty-two per cent of Asian Indian people say they own a TV and 93% say that they watch TV, compared with 96% and 99% of the British population respectively. Also Listening to the radio is generally less popular among ethnic minority groups, with 40% of Asian Bangladeshis tuning in weekly, compared with 79% of the British population.
Source: Asian Image