Fiat Gives a New Meaning to Car ‘Body’

Fiat 500 Painted Female Bodies

Fiat has gone to creative extremes to promote the new Fiat 500 Abarth Cabrio and given a new meaning to the term car ‘body’. The concept features painted female dancers stretched, coiled and entwined together to visually replicate the bodywork of the vehicle.

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It definitely brings to life the strap line “made of pure muscle” and it is one of the coolest car advertising concepts we have seen yet. A lot  of its success can be attributed to the level of detail that went into the paintwork on the models. This behind-the-scenes video shows the making of the advert.

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