Fifty Shades Of Audi

Fifty Shades Of Audi

Forget anything else you have heard about Fifty Shades of Grey. What people don’t mention is that the protagonist Mr Christian Grey boasts an enviable collection of motors… and most of them are Audis!

The Audi R8 Spyder, Audi A3 and the Audi Quattro SUV all feature in the books, but Audi was not actually involved in this highly profitable product placement. It was all for free.

Bestselling author E.L.James simply chose the brand for its quality and luxury value, finding it most suitable for the ridiculously handsome and wealthy Christian Grey.

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What’s more – she isn’t even an Audi owner or huge fan herself. Apparently she drives a Mini and her husband drives a Volkswagon Touareg.

It should be noted that during the course of the three books, a couple other cars get mentions too; the Saab 9-3 was purchased for Ana after her Audi A3 was damaged, and her best friend Katherine drives a Mercedes CLK. But the Audi gets most of the limelight.

The books are estimated to have sold over 30 million e-book and print copies in English alone, with book rights sold in several countries. Funnily enough, this seems to coincide with Audi’s record sales results.

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Audi says it doesn’t have any data that proves that it’s reaching more women or seeing a rise in sales as a direct result of “50 Shades,” but they’re convinced that the halo effect has been be pretty significant.

So, let this be a lesson to all high end car brands. Stay true to your brand positioning as the luxury car of choice for users who want both design and performance, and be sure to include potential bestselling authors in your target audience.

Audi R8 Spyder

Audi A3

Audi Quattro SUV

VIDEO: Jean-Claude Van Damme does the splits between two moving lorries

Jean-Claude Van Damme

53 year-old Jean-Claude Van Damme has been using his flexibility to demonstrate the precision of Volvo Trucks’ new dynamic steering system – by doing the splits in between two moving trucks.

The video advert has gone viral since it was first uploaded to YouTube on 13th November, and Volvo Truck’s public relations manager insists that it was 100% real and was filmed in one take! Apparently Van Damme’s feet were placed on small platforms that were built on the side mirrors of the trucks.

Van Damme reportedly did use safety equipment during the shoot which took place at a closed-off airstrip in Spain. The stunt had to be completed within just 15 minutes after 8am on the day when the sunlight was just right.

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At the start of the video, the Belgian actor is heard saying: ‘I’ve had my ups and downs, my fair share of bumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection.”

All the mainstream news publications are commenting on the video, but no-one seems to have mentioned the fact that the trucks are moving backwards…would you have noticed if we hadn’t said anything?

The $100k Bugatti Shisha Pipe

Bugatti Shisha Pipe

Bugatti have expanded their lifestyle range offering some very glamorous accessories, including the most extravagant shisha pipe in history – priced at a whopping $100k!

Car companies have been expanding their ranges for many years in order to build awareness and offer their fans some brand extras. Teddybears, hats and pens are popular choices, but this?

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Bugatti’s shisha pipe is being hailed as “the ultimate statement for shisha connoisseurs” and has been engineered from carbon fiber, titanium and hand-sewn leather. It is surely a collector’s dream.

This is just one of a range of luxury branded goods launched by the brand in Milan recently. Two main lines will form the collection: The Ettore Bugatti Line, and the Extreme Performance Line. These will be joined by a bespoke line limited to Bugatti owners only.

Here’s a sneak peek at the collection:

Bugatti Luxury Collection

Bugatti Luxury Collection

Bugatti Luxury Collection

Bugatti Luxury Collection

VIDEO: 100 Supercars Start Up In Succession

How many supercars do you think you could recognise just from a short clip of their engines starting up?

There is nothing quite like the sound of a supercar starting up. It is a supercar’s signature. Some of them purr, some bark, cough or growl but each is unique and equally euphoric to the car enthusiast.

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Enzo’s, Huayra, lots of Aventador’s with different exhausts, Astons, AMGs, SLR’s, 599 GTO’s, 458’s, Carrera GT…the list goes on.

Watch the video and let us know how many you can identify, and which is your favourite!

The First Arab Supercar Costs $3.4 Million And Has Diamond-Encrusted Headlights

LykanHypersport

The LykanHypersport is being billed as the first Arab sports car, and it could be yours for a staggering $3.4 million. The coupe offers 750 brake horsepower, a 0 to 62 mph time of 2.8 seconds, and a top speed of 240 mph.

Lebanon’s W Motors revealed what the supercar will look like when it’s on the road at the Dubai Motor Show earlier this month.

The supercar oozes luxury, extravagance and expense. One of its most memorable features is that fact that is is covered in jewels! The LED headlights are encrusted with diamonds and the leather interior features gold stitching.

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Let’s not forget that the display system uses INTERACTIVE HOLOGRAPHS. Yes I am shouting because this is very cool. Wealthy owners of the Hypersport will be able to adjust the radio volume via holograph.

Not only that, buyers also get a Special Edition Cyrus Klepcys Watch worth over $200,000!

W Motors only plans to make seven units of the Hypersport, so even if you can pull together $3.4 million, your changes of getting into one are slim.

Let’s take a look at the photos:

LykanHypersport 1

LykanHypersport 3

LykanHypersport 2

LykanHypersport 4

LykanHypersport 5

LykanHypersport 6

LykanHypersport 7

LykanHypersport 8

LykanHypersport 9

LykanHypersport 10

Source: Business Insider

Crushed Ferrari Sells For £156,000

Crushed Ferrari Sells For 156,000

How on earth did this crushed Ferrari sell for £156,000? The Ferrari Dino 308 GT4, with a 3.0-litre V8 engine producing just 250bhp, was never exactly the most exciting car on the market…and that’s when it’s in one piece!

You can usually pick up a good un-crushed one for around £25,000. So why, oh why did this one sell for so much money?? Three letters – ART.

Because it is the work of a French sculptor by the name of Bertrand Lavier, who is part of the ‘ready-made’ movement, a group of artists who prize everyday objects as art.

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Lavier managed to find a buyer who was willing to pay him a quarter-of-a-million US dollars for a car which in mint condition would cost five times less. He is either a very successful artist or salesman, or maybe both?

So, if you think you can pass yourself off as an artist and you have an old banger sitting doing nothing on your drive, take to it with a sledgehammer and sell it to a middle-eastern businessman for five times what it’s worth. That is… if you could bear doing that to a Ferrari!

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Car Themed Photoshop Fails

Some people really are desperate…and stupid. But we’re not complaining as it makes for great entertainment. We all know that digital manipulation is a fine art, and just because you have an image editing program does not automatically mean that you have the skills required to superimpose yourself into a brand new Mercedes with a gorgeous female in the passenger seat. Do you think someone should tell that to these guys?

Car Themed Photoshop Fails

Car Themed Photoshop Fails

Car Themed Photoshop Fails

Car Themed Photoshop Fails

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Car Themed Photoshop Fails

Car Themed Photoshop Fails

Car Themed Photoshop Fails

Car Themed Photoshop Fails

Car Themed Photoshop Fails

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(Images originally shared on Carsite.co.uk)