Britain’s top supercar saleswoman Saba Amari reveals tricks of selling dream motors

Britain's top supercar saleswoman Saba Amari reveals tricks of selling dream motors

A new Channel 4 series has been shining a light on the UK’s billion-pound supercar industry, where some of the best salespeople can turn over millions of pounds of profit every year.

While mere mortals might only dream of getting behind the wheel of some of these ultimate driving machines, a select portion of the world’s population are trading them like toys.

The supercar business is unashamedly male-dominated – these are the original boys toys, after all.

Yet one woman is breaking the mould, with a little help from her car-loving husband.

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This number plate is for sale – click the image for details

Preston-based Saba Syed and husband Sheikh Amari have been married for 12 years and run one of the country’s leading supercar dealerships exporting dream cars across the globe.

While Sheikh buys the cars, Saba does the selling and isn’t afraid to be a woman in a man’s world. In fact, she thinks her gender helps her sell more cars.

In Supercars: The Million Pound Motors, she says: ‘It just feels great to be that one person who’s not the stereotype.’

Saba says that she can tell straight away what a customer wants: ‘My focus is on the lifestyle choice. I firmly believe that anyone who comes in knows whether they want to buy or not.

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‘You live once, you work hard. They’re buying into a lifestyle of luxury.’

Although the premium car market might traditionally be seen as something that men enjoy more, Saba says more and more women are coming into the showroom.

Watch the advert for the programme, currently available on demand, below…

Source: Daily Mail

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