Mercedes-Benz has launched a great new campaign, which encourages users to create their own mashup of sounds, from Tinie Tempah to Sub Focus mixed with the roar of the new Mercedes-Benz E63 AMG engine.
The “Sound with Power” campaign kicked off on TV on 5th October, with ad spots featuring a man sitting in a Mercedes-Benz E 63 AMG, wearing a suit fitted with LEDs.
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The ad features the track Pass Out from Tinie Tempah, to promote the online ‘mash-up tool’ that encourages audiences to mix the sounds played on the Mercedes-Benz TV ad with the Tinie Tempah track.
After creating your track, you can then share it via the hashtag #soundwithpower, with the best tracks to feature in official TV ads from 28 October.
Nissan has created a wrist watch that tracks the performance of both the wearer and the vehicle they are driving. It measures heart rate, temperature and other biometrics of the driver as well as the speeds and fuel consumption of the vehicle. It was unveiled ahead of the Frankfurt Motor Show, which runs until 22 September.
Experts say that the watch, called the Nissan Nismo, could be an important step towards greater connectivity in cars. The Nismo watch can be connected to the car’s on-board computer system to allow users to monitor vehicle telematics and performance data.
Other smart watches have hit the market recently, including Samsung’s Galaxy Gear and Sony’s Smartwatch 2, but editor-in-chief of What Car?, Chas Hallett, said that car connected watched could be even more useful than those offered by consumer electronic firms. “Imagine if you could heat up your car on a cold day before you got into it or shut the roof of your convertible when it started raining and it was parked outside,” he said.
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The current gadget is one of the first products to come out of its Nismo laboratory, which captures live biometric and telematics data from Nissan racing cars and their drivers. The eventual aim would be to create wearable technology for drivers that can spot fatigue, monitor drivers’ levels of concentration and emotions and record hydration levels.
The Nissan Nismo smartwatch comes in three colours, can be controlled by two buttons on the screen and has a battery life of around a week.