Are Google And Apple Disrupting The Car Industry?

Are Google And Apply Disrupting The Car Industry?

Fiat-Chrysler boss Sergio Marchionne recently said that Google and Apple were “incredibly serious” about their automotive ambitions, and the traditional motor industry would be foolish to ignore them.

Sergio said their move into driverless technology and electric vehicles could be “disruptive” for manufacturers, but he also said that neither Google nor Apple should “underestimate carmakers’ ability to respond and adapt” to new competitive challenges.

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It is always a good thing when someone new wants to shake up the industry, he said, “but when you’re the guy whose life is being disrupted, it’s not necessarily a good feeling,” he added.

Apple has several hundred people working on a car project, called Titan. The company’s vast resources made it a potential tough competitor, although Mr Marchionne said he’d like to talk Apple about working on potential projects.

Driverless cars are all very well, but as Sergio said himself: “Why would you buy a Ferrari and not want to drive it?”

Do you think that Google and Apple could disrupt the car industry?

Source: BBC News

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Official: Mercedes-Benz Future Truck 2025

Official: Mercedes-Benz Future Truck 2025

In 2025, what will large trucks look like? To answer that question, Mercedes-Benz has created its Future Truck 2025 study to provide a glimpse of the shape of things to come in the trucking industry.

Mercedes-Benz believes that in ten years’ time, trucks could be driving autonomously on highways with fuel efficiency set to improve tremendously alongside reductions in emissions.

In terms of design, the Mercedes-Benz Future Truck 2025 study combines function, efficiency and emotion in a fascinating way. As a result, it is unlike any other truck on the market.

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It incorporates flowing and curved surfaces while also including a completely new lighting design. When the driver is behind the wheel and in control of the truck, the headlights and front grille are illuminated white while when in autonomous driving mode, these lights change to blue.

The interior of the Mercedes-Benz Future Truck 2025 study is similarly minimalist. It adopts a flowing wood panel design across the floor and passenger side of the dashboard. Gone are traditional truck controls and in their place are touchscreen displays.

Official: Mercedes-Benz Future Truck 2025

 

Official: Mercedes-Benz Future Truck 2025

Source: GT Spirit