Velvet cars appear the latest craze for the super rich after this Rolls Royce was spotted in London.
Passers-by stopped to stroke the £300,000 supercar outside Harrods in swanky Knightsbridge.
The durable fabric is supposed to be weather resistant for those with a spare £3,000 and want their motor to stand out.
Christmas shoppers stopped and stared at the Phantom drophead coupe and took to Twitter to post pictures of it online.
It comes after a black velvet Porsche became an internet sensation when it was seen in the capital last summer.
Created by Velvet Car, a French company specialising in luxurious films and accessories, the service involves ‘wrapping’ the cars in a durable and weather resistant fibre.
A spokesman for the firm, which supplies the material to garages in the UK and overseas, said that the material, called Velvet Elite 9100, allows car owners to better express their style.
The fibre comes in a range of colours – including fuchsia pink and orange – and is available for all vehicle types.
It is coated with special adhesives and durable textile fibers to withstand severe weather condition.
The material will last roughly three years and, if the mystery owner has a change of heart, the wrap can be removed by professionals restoring the car to a just off the production line state.
It can be cleaned by hand or using a normal jet wash, without requiring any special products.
A British company, Raccoon, was responsible for the UK’s first velvet-covered car and has completed eight wrappings – mainly for customers who were looking to stand out.
Spokeswoman Alison Clark said: “It tends to be people looking to make a statement.”
Source: The Mirror